be curly advanced™ coily & curly hair products | Aveda (2025)

be curly advanced™ coily & curly hair products | Aveda (1)

be curly advanced

Game-changing care
for curls, coils and waves

Reduce frizz, hydrate, strengthen and more with
93%+ naturally derived* curly, coily and wavy hair products.

*Be curly advanced franchise is 93%+ naturally derived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

be curly advanced™ coily & curly hair products | Aveda (2)

100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED

CUSTOMER FAVORITES FOR CURLY HAIR

be curly advanced™ coily & curly hair products | Aveda (3)

AWARD WINNERRECOMMENDED FOR YOU

be curly advanced™ curl enhancer cream

Protects curls and waves from frizz in high humidity, hydrates and adds shine.

EARN $36.00

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NEW LITER SIZERECOMMENDED FOR YOU

be curly advanced™ shampoo

Cleanses, moisturizes and removes product build-up for curls, coils and waves.

EARN $36.00

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NEW LITER SIZERECOMMENDED FOR YOU

be curly advanced™ conditioner

Moisturizes, detangles and protects curls, coils and waves from humidity.

EARN $41.00

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RECOMMENDED FOR YOU

be curly advanced™ curl perfecting primer

Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.

EARN $41.00

6.7 fl oz / 200 ml

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CLEANSE

NEW LITER SIZERECOMMENDED FOR YOU

be curly advanced™ shampoo

Cleanses, moisturizes and removes product build-up for curls, coils and waves.

EARN $36.00

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NEW LITER SIZERECOMMENDED FOR YOU

be curly advanced™ conditioner

Moisturizes, detangles and protects curls, coils and waves from humidity.

EARN $41.00

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AWARD WINNERRECOMMENDED FOR YOU

be curly advanced™ co-wash

Conditions and gently cleanses curls and coils between wash days without stripping.

EARN $50.00

11.8 fl oz / 350 ml

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TREAT & STYLE

be curly advanced™ coily & curly hair products | Aveda (18)

AWARD WINNERRECOMMENDED FOR YOU

be curly advanced™ curl enhancer cream

Protects curls and waves from frizz in high humidity, hydrates and adds shine.

EARN $36.00

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AWARD WINNERRECOMMENDED FOR YOU

be curly advanced™ coil definer gel

Protects coils and tight curls from frizz in high humidity, defines and adds shine.

EARN $36.00

8.8 fl oz / 250 ml

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RECOMMENDED FOR YOU

be curly advanced™ curl perfecting primer

Preps curls, coils and waves for styling products and protects hair from the drying effects of the sun.

EARN $41.00

6.7 fl oz / 200 ml

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RECOMMENDED FOR YOU

be curly advanced™ intensive curl perfecting masque

Smooths, deeply conditions and adds shine to curls, coils and waves.

EARN $65.00

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See the difference with be curly advanced

be curly advanced™ coily & curly hair products | Aveda (27)

Pick the right routine
for your unique curls and coils

be curly advanced™ coily & curly hair products | Aveda (28)

2A-3C
for waves and loose curls

Shampoo
Conditioner
Masque
Primer
Curl Enhancer

be curly advanced™ coily & curly hair products | Aveda (29)

3C-4C
for coils and tight curls

Shampoo
Co-wash
Masque
Primer
Coil Definer

be curly advanced™ coily & curly hair products | Aveda (30)

Coily, curly and wavy hair hub

Learn more about styling and caring for your curls from our textured hair experts

GO NOW

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Transform your curls with
our expert recommendations

TAKE THE QUIZ

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AWARD WINNER

be curly advanced
curl enhancer cream

Increase curl definition by 89%* while reducing frizz, boosting hydration and adding shine.

SHOP NOW

*Ex-vivo testing on tresses vs untreated hair.

be curly advanced™ coily & curly hair products | Aveda (33)

Your step by step regimen

be curly advanced

be curly advanced™ coily & curly hair products | Aveda (34)

1. Cleanse

shampoo
Removes build-up without stripping.

Between wash days.

co-wash
Gently cleanses, hydrates and reduces frizz.

be curly advanced™ coily & curly hair products | Aveda (35)

2. Condition

intensive curl perfecting masque
Smooths, conditions and adds shine.

Alternate masque or conditioner depending on hair's needs.

conditioner
Detangles and retains moisture until next wash.

be curly advanced™ coily & curly hair products | Aveda (36)

3. Prime

curl perfecting primer
Creates foundation for styling products and protects from drying effects of sun.

be curly advanced™ coily & curly hair products | Aveda (37)

4. Style

coil definer gel
Adds shine, defines and reduces frizz.

curl enhancer cream
Hydrates, defines and reduces frizz.

be curly advanced™ coily & curly hair products | Aveda (38)

A vegan
curl-strengthening peptide

derived from hydrolyzed pea and vegetable proteins fortifies naturally fragile curly, coily and wavy hair types.

be curly advanced™ coily & curly hair products | Aveda (39)

Kokum seed butter

deeply nourishes, conditions and provides slip and detangling to help reduce breakage of curls, coils and waves.*

*Excluding be curly advanced coil definer gel.

#BECURLY

Share your pics with the world, and you could appear right here! Simply tag yours with #BeCurly and mention @aveda for a chance to be featured.

be curly advanced™ coily & curly hair products | Aveda (40)

Plant-powered hair care rooted in nature.

LEARN MORE

1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses treated with be curly advanced coil definer gel or curl enhancer cream vs unwashed hair.
3Ex-vivo testing on tresses treated with be curly advanced curl enhancer cream vs untreated hair.
4Be curly advanced franchise is 93%+ naturally derived per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

be curly advanced™ coily & curly hair products | Aveda (2025)
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